Wilson Warehouse
Wilson Warehouse is a fourth-generation logistics and warehousing company serving businesses across the Southeast and Gulf region. Despite its long operational history, the company lacked a defined brand identity or marketing presence that reflected the scale and professionalism of its services.
Our agency partnered with Wilson Warehouse to build a complete brand foundation—from positioning and identity to digital presence and marketing tools—designed to attract new customers and support business growth.
The Challenge
Wilson Warehouse had strong operational capabilities but limited brand recognition. Prior to the project, the company had:
no established brand identity
multiple companies, contributing to audience and market confusion
inconsistent marketing materials
minimal digital presence
limited tools for business development
My Role
As the Creative Director I led overall creative direction for the brand development and subsequent marketing materials and communications, both externally and internally. Including:
Collaborating with strategists and client leadership to define the brand’s value proposition
Guiding visual identity design and brand system creation
Directing website design and development
Ensuring brand consistency across digital and marketing channels both internal communications
Defining the Brand
Our team interviewed customers and leadership, conducted in-depth research of competitors and existing offerings to establish a Unique Value Proposition for Wilson Warehouse.
STEWARDS OF GOODS AND COMMUNITY
This was the basis for the brand’s authentic voice and tone.
Building the Identity
A new brand system was created to communicate professionalism and stability while reflecting the company’s operational expertise and ??? authenticity. Brand assets including:
logo design (including Sabine Transportation and Wilson Liquids)
typography and color system
custom photography library
messaging framework
brand guidelines
Best-In-Class
A video series our team developed, leading with a flagship Best-In-Class Service video highlighting the Wilson Warehouse company values and We Got This attitude.
In addition to onsite direction for a 3 day video shoot, I led creative strategy around editing down extended interviews to create a series of short focused videos for our content strategy and social calendar.
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Sales and Marketing Support
To support the company’s business development efforts, we created annual strategic communication plans that included thoughtful tactics such as:
targeted digital advertising and PR
marketing collateral
social media presence and campaigns
sales materials and presentations
strategic partnerships
industry events and strategies
Results
The new brand and marketing strategy has helped Wilson Warehouse significantly expand its outreach to prospective customers and new partnerships.
Notably of recent:
A $5,000 Google Ads campaign generated a 300% increase in prospect inquiries.
Targeted email with 17,631 delivered had 38.5% open rate with 54 clicks
A banner ad campaign had 145,754 impressions with 103 clicks
The Takeaway
Strong brands are not only visual—they communicate trust and capability. By building a complete identity and marketing system for Wilson Warehouse, we helped transform a long-established logistics company into a confident and a thought leader in the supply chain industry.